1. Buy a Cowboy Lure
   Pick your weapon. Hit the water.
2. Catch a Fish on It
   No excuses. No stories. Just results.
3. Film a 10+ Second Video
   Show us: the fish, the lure in its mouth and your real reaction
4. Post It on Instagram
   Tag @CowboyLures and name the lure.
5. Send It In
   DM or email us the post.
6. Earn It
   If it qualifies, we’ll refund your lure or send store credit.

We don’t care about perfect. We care about real.

• Clear, visible video (not blurry, not dark)
• Lure clearly in the fish’s mouth
• Legit catch, legit reaction
• Posted publicly

If it’s something we’d repost… you’re in.

• Minimum 10-second video required
• Must clearly show a Cowboy Lure in use
• Must tag @CowboyLures in a public post
• Limit 1 reward per order
• Must be original content
• Submission required (DM or email link)
• Reward issued as refund or store credit
• All submissions subject to approval

We don’t believe in hype. We believe in proof.

If our lures work, you should be able to earn them back.